Writing is a business, and every writer should know this. For clarification, if one plans on making money writing then it becomes more than just a hobby or past time. That doesn’t mean writers aren’t supposed to enjoy their word or find a deeper meaning in it, it just means we need to look at things with a different eye.
I am reminded daily just what it means to be a selling writer. Every day, I try to move books that I wrote and it’s a very hard thing to do. Most of the time, I just rely on word of mouth as that is the best technique to get readers to pick up your stories. When one reader picks up your book and shares it with another, a writer knows there is no higher praise.
Yet, there are writers who don’t maximize their efforts by using the tools they have available. And all writers need to have those tools at their disposal whenever necessary. Social media such as Facebook, Twitter, Pinterest and more can make a writers life easier without being overbearing toward readers.
Yes, it’s true that a reader doesn’t want to be pummeled with information about your book. However, it does take at least a week of seeing something before they might check it out. Most of the time, I will do a week or two of intense information on a release then back off to a more leisurely pace when letting folks know about new books.
One of the items that writers do have at their disposal are the share buttons on their website or blog. Every author should use them to share their books at least once a week or whenever they are doing events such as blog hops. It saddens me when I see writers not using those very simple social media buttons to share their stories with the world. It saddens me even more when those buttons aren’t available at their website.
For those of us who do participate in event blogs, it makes it harder to do our bit in sharing other writers when those options are available to us. Now that doesn’t mean we can’t share your work, it means it’s less convenient to do so. In this day and age, convenience is everything.
I will go through a whole blog list to share those who are easy to share first and schedule that informaton. Those with no share options will get done second as I have to compose the tweet or Facebook share from scratch before I can schedule it. Once all those items have been shared, I will then go back and comment on all the posts. Doing this takes a lot of time for me. If it takes a lot of time for me, it does for other writers and most of us see it as time spent away from writing.
None of us want to spend time away from our writing, so many times the things we should do become a burden and don’t get done at all. Things like sharing another writers post. Those are things we should be doing for each other because when one of us wins, we all win because writers have long memories like an elephant. We won’t forget those who help us along our way.
Most of us are lifelong readers and will read an author’s work to help them. If we like it, we’ll come back for more just like any other reader. Most of our readers will get a first book then the rest of the series because they love it. I’ll do that as well. Sometimes I will wait until the whole series is out before I start. Others I’ll just grumble during the months between books.
But it all comes back to writing is a business. Part of that business is sharing our work and the work of others. It’s called the rule of reciprocity and it’s something we all should be practicing especially in the romance markets along with all it’s subgenres. There’s enough for each of us out there and we need to remember that as we move along our journey, our quest for a set number of readers.
Share for yourself, share for others and share because it’s the right thing to do. People remember kindness and the way you make them feel.
Until next week…