Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, May 5, 2015

My So-Called Writing Life ~ @oddlynn3 #LynnCrain #amwriting #PCers #MSSAuthors



Writing is a business, and every writer should know this. For clarification, if one plans on making money writing then it becomes more than just a hobby or past time. That doesn’t mean writers aren’t supposed to enjoy their word or find a deeper meaning in it, it just means we need to look at things with a different eye.
I am reminded daily just what it means to be a selling writer. Every day, I try to move books that I wrote and it’s a very hard thing to do. Most of the time, I just rely on word of mouth as that is the best technique to get readers to pick up your stories. When one reader picks up your book and shares it with another, a writer knows there is no higher praise.
Yet, there are writers who don’t maximize their efforts by using the tools they have available. And all writers need to have those tools at their disposal whenever necessary. Social media such as Facebook, Twitter, Pinterest and more can make a writers life easier without being overbearing toward readers.
Yes, it’s true that a reader doesn’t want to be pummeled with information about your book. However, it does take at least a week of seeing something before they might check it out. Most of the time, I will do a week or two of intense information on a release then back off to a more leisurely pace when letting folks know about new books.
One of the items that writers do have at their disposal are the share buttons on their website or blog. Every author should use them to share their books at least once a week or whenever they are doing events such as blog hops. It saddens me when I see writers not using those very simple social media buttons to share their stories with the world. It saddens me even more when those buttons aren’t available at their website.
For those of us who do participate in event blogs, it makes it harder to do our bit in sharing other writers when those options are available to us. Now that doesn’t mean we can’t share your work, it means it’s less convenient to do so. In this day and age, convenience is everything.
I will go through a whole blog list to share those who are easy to share first and schedule that informaton. Those with no share options will get done second as I have to compose the tweet or Facebook share from scratch before I can schedule it. Once all those items have been shared, I will then go back and comment on all the posts. Doing this takes a lot of time for me. If it takes a lot of time for me, it does for other writers and most of us see it as time spent away from writing.
None of us want to spend time away from our writing, so many times the things we should do become a burden and don’t get done at all. Things like sharing another writers post. Those are things we should be doing for each other because when one of us wins, we all win because writers have long memories like an elephant. We won’t forget those who help us along our way.
Most of us are lifelong readers and will read an author’s work to help them. If we like it, we’ll come back for more just like any other reader. Most of our readers will get a first book then the rest of the series because they love it. I’ll do that as well. Sometimes I will wait until the whole series is out before I start. Others I’ll just grumble during the months between books.
But it all comes back to writing is a business. Part of that business is sharing our work and the work of others. It’s called the rule of reciprocity and it’s something we all should be practicing especially in the romance markets along with all it’s subgenres. There’s enough for each of us out there and we need to remember that as we move along our journey, our quest for a set number of readers.
Share for yourself, share for others and share because it’s the right thing to do. People remember kindness and the way you make them feel.
Until next week…


Lynn 

Thursday, August 12, 2010

Thursday Blues


Yeah, I know I’m usually an up person but some days, even those who are happy have a down day. Today is mine and it had such promise when I woke up. Sigh. It is so not a great day here. The DH is getting ready to go to Vienna and this was a trip I should have been on. But I’m not, so I have to deal with all the computer problems I’m suddenly having.

Blogger is being a bear and while I can upload the actual blog information, it immediately goes to draft and won’t post. I’ve got a help ticket into Google but I’m not very hopeful as it takes them forever to answer questions it seems. I’m hoping it will resolve itself but with the latest issue of me not being able to upload pictures as well, I’m not sure what’s going to happen.

Then there is yahoo...what the heck happened to it while I was gone? :-( This is not good and again, things I thought I posted aren’t there and it took forever to get last Saturday’s post to show. All I tried to do was let everyone know I was out of town. There are some days where I wonder if computers are a help or hindrance.

And I remember the dark ages. No, not those times between the Roman Empire and the start of the Anglo-Saxon realm, but when computers were just beginning. Recently, when cleaning out an old box of odd things, I ran across an eight-inch disk. You heard me. I had an old eight-inch floppy disk stuck between two books in a box and I had to laugh. First, floppies were – well – floppy for one. Later they had a hard shell and now they’re flash drives or DVDs. But I know very few people who actually use anything but a flash drive.

I have what my husband calls the flash disk. It’s a passport that I transport between computers instead of saving everything on one machine. It actually saves on the problem of losing things when the box dies or the brain of whatever machine you might be on goes belly up. Right now, I have three backups and there are times when I wonder if that is enough. I’m praying it is. I never want to lose another story again. I haven’t recovered from the last one yet.

Now, back to the internet issues. The thing that gets me about this is these aren’t mine but extensions of what I do. Amazing how two things that are free on the net have become very important to authors and their promotion efforts. In many cases, these are the very essence of promotions. I know I do the majority of my promos on these groups and they give me access to thousands of people.

What’s an author to do when these freebies are bombarded with problems? Punt? But who can we punt to? The fact is that these two social media, along with a few more, are the basis of many an author’s web presence. And if you don’t have a web presence these days, you won’t have readers. Just think, if market standards hold true you will actually hook point one percent (0.1%) of all the people who see your name on the internet. If you can get that number to around ten thousand, that means a thousand people will look at you and supposedly one percent of those will purchase your product so about one hundred people will buy your novels. Therefore, you have to been seen by at least ten thousand new people a day in order to get any real sales.

All I know is that if my web promotions keep getting hit by mysterious ailments, I won’t even get the chance to be seen. And I apologize for not being where I’m supposed to be this week. I’ve been tired from my trip and then having a slew of computer issues, which are slowly getting resolved as I’ve outlined here.

Have you ever had computer problems so bad that all you’ve wanted to do was pound your head against the desk? That’s been my week since I got back. Tell me about your worst time and I’ll put your name in for another five entries for this month’s drawing.

See you tomorrow for This & That Friday.

Lynn